Australia 
Lebanon 
Saudi Arabia 
Qatar 
India 
ELEVATING A LUXURY AUTOMOTIVE EVENT THROUGH INTEGRATED MANAGEMENT & CONTENT
Global Recognition Driven by Seamless Event and Content Integration
Born Creators Group delivered an unforgettable experience for the Sydney Harbour Concours d’E’legance, held on the iconic Cockatoo Island, solidifying its position as one of the top 50 car events globally. Our comprehensive scope included event curation, programme and logistics management, and sponsor activation, catering to a capacity of 1500 guests. Through the seamless collaboration of our event management and content creation specialists, we ensured full content creation across the three-day luxury event, alongside influencer management and strategic partnerships. This integrated approach elevated the client’s brand and garnered significant media coverage, setting a new benchmark for luxury automotive events.
Concours d’E’legance Sydney needed to transform its prestigious event into a content and social media sensation. Born Creators Group achieved this by deploying real-time live coverage via stories and reels, coupled with countdown teasers and behind-the-scenes roll-outs. We effectively showcased brands, VIPs, and key sponsors, leading to over 1,200 posts generated, more than 514,000 impressions, and over 4,222 engagements. This integrated strategy, delivered by our connected collective, not only boosted enquiries for next year’s event but also significantly elevated the perception of CDE as the go-to luxury auto show.
