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ALAND Views: The Walden North Sydney 2025
Amplifying Awareness Through Coordinated Social Media
In June 2024, ALAND introduced The Walden North Sydney, sparking early interest and excitement across the property community. By August, a coordinated organic campaign was activated across ALAND’s and The Walden’s social channels, supported by SRM Residential. The strategy combined authentic storytelling, live event coverage and high-impact content to drive awareness during the project’s first 30 days. Key moments, including launch events, behind-the-scenes reels, and leadership features generated standout results, such as 66.6K views on ALAND’s founder introduction and 52.4K views on a furniture bump-in reel, while 20+ media articles further extended reach and credibility.
The campaign delivered exceptional outcomes, achieving 2.5M total views (+223%), 543K accounts reached (+184%) and a 92% rise in engagement. Stories alone drew 32.3K views, while profile activity grew nearly 50%, highlighting strong audience intent. By integrating The Walden’s launch with ALAND’s wider content pillars, the campaign maintained momentum and reinforced brand consistency. The result: one of ALAND’s most successful organic social launches to date, setting a new benchmark for engagement-driven storytelling and community connection.
