Enhancing Brand Association and Awareness
Polestar aimed to deepen its association with innovation and sustainable luxury, while Candela sought to amplify its profile in cutting-edge electric hydrofoils. Our challenge was to create compelling visual content showcasing the synergy between these two brands, significantly boosting mutual brand awareness among a premium audience.
Born Creators conceptualised and executed a high-quality content shoot that brought Polestar and Candela together. This involved meticulously planning visuals and narratives designed to highlight their shared values of design, performance, and sustainability. We then distributed this content strategically across relevant channels, which successfully amplified brand awareness for both Polestar and Candela. This strategic initiative effectively solidified their positions at the forefront of sustainable luxury and technology, deepening their association and reach within their target markets.