Seamless Digital Integration Drives Record Sales for ALAND
Born Creators Group, as a connected collective, orchestrated a multi-faceted digital campaign for Paramount of Parkes. We seamlessly integrated cinematic video and immersive virtual tours (content and experience expertise) , alongside engaging social media and precision-targeted programmatic advertising (media and data expertise). This cohesive strategy, enabled by our shared frameworks and aligned ways of working , captured high-intent buyer personas, delivering a significant volume of qualified leads and accelerating sales velocity for ALAND in a highly competitive market.
By leveraging the power of our collective, Born Creators Group ensured Paramount of Parkes achieved rapid market penetration and strong commercial results. Our integrated approach, where strategy, creativity, media, and technology worked together from the start, eliminated the inefficiencies of traditional agency models. This allowed us to turn ambition into measurable growth , establishing the development as a premier address and a commercial success in Sydney’s second CBD.