Australia 
Lebanon 
Saudi Arabia 
Qatar 
India 
REVITALISING BRAND IMAGE AND DRIVING IN-STORE ENGAGEMENT
Refreshing a Retail Giant Through Integrated Digital Strategy
IGA Afresh aimed to revitalise its brand positioning, showcasing a fresh, contemporary look and feel across digital platforms under new management. Born Creators Group’s collective expertise was brought to bear, with our social media strategists developing a comprehensive plan, our content creation teams producing engaging reels and TikToks, and our paid media specialists ensuring broad reach. This integrated approach, enabled by our seamless execution and shared data systems, aimed to enhance IGA’s image as a destination for quality produce, freshness, and community connection, appealing to a diverse customer base.
Our collaboration with IGA Afresh saw our influencer management specialists leverage strategic partnerships, further amplifying the brand’s new image. The in-store campaign integration ensured a cohesive customer journey from digital engagement to physical visits. This relentless focus on results delivered a remarkable 27% increase in customer engagement and brand loyalty, alongside a significant 38% rise in in-store foot traffic, proving the power of Born Creators’ integrated model to drive measurable commercial impact.
