Maximising Sales and Awareness in a Competitive Property Market
Leading property developer ALAND needed a robust, integrated marketing approach to drive sales, increase enquiries, and enhance brand awareness for their various projects. The challenge was to effectively engage potential buyers in a competitive market, showcasing not just high-quality developments, but also how these developments foster vibrant communities.
Born Creators deployed a comprehensive, full-spectrum digital and creative strategy, covering every touchpoint. This included creating bespoke project websites, executing targeted paid campaigns and programmatic ads, meticulous social media management, advanced SEO, and compelling design work. We further streamlined operations with EDM campaigns and Salesforce integration for optimised lead nurturing. These integrated efforts delivered substantial results, leading to a notable acceleration in property sales and solidifying ALAND’s market leadership through enhanced brand awareness and overall website traffic.