Australia 
Saudi Arabia 
Qatar 
Lebanon 
India 
REPOSITIONING AN ICON THROUGH SENSORY EXPERIENCE
Repositioning a Design-Forward Sydney Flagship Hotel
The objective was to reposition Adina Town Hall as a design-forward flagship hotel, celebrating its architectural legacy while aligning with the brand’s refreshed identity. The experience needed to be unique, local, and immersive, catering to media, trade, and corporate audiences across three distinct event sessions.
Crafting a Curated, Multi-Sensory Guest Journey
We transformed the heritage space into a refined sensory journey, bringing the “New Adina” to life through native florals, custom scents, and curated touchpoints. The result was strong guest engagement and overwhelmingly positive feedback, with one attendee calling the event a “walk-through triumph” with “next level” styling.
