Digital Strategist

We are seeking a highly motivated and experienced Digital Strategist to lead the development and execution of our digital marketing initiatives. The ideal candidate will be a visionary thinker with a deep understanding of the digital landscape, responsible for creating and implementing comprehensive strategies that enhance our brand presence, engage our target audience, and drive measurable business growth. This role requires a blend of analytical and creative skills to navigate the ever-evolving digital ecosystem and deliver impactful results.

• Develop a comprehensive understanding of client goals, KPIs, market dynamics, and competitive positioning to inform strategy.
• Lead client meetings, confidently presenting strategies and performance data for channels such as paid search (Google Ads), paid social (Facebook, TikTok), and analytics.
• Establish and manage a clear reporting cadence, including regular updates and conclusive end-of-campaign analyses.
• Guide the internal Digital Analyst team, managing project workflows to ensure timely, high-quality campaign execution.
• Serve as a primary strategic consultant, applying an expert mindset to all client projects.
• Conduct hands-on review and optimisation of paid media campaigns to ensure peak performance.
• Utilise an in-depth knowledge of digital media buying, campaign management practices, and all relevant marketing technologies.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5 years of proven experience in a digital marketing or digital strategist role.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, social media management software, and email marketing platforms
• Strong understanding of SEO, SEM, social media, content marketing, and email marketing principles and best practices.
• Excellent analytical and problem-solving skills with the ability to interpret data and translate it into actionable insights.
• Exceptional written and verbal communication skills, with the ability to present complex information clearly and concisely to various audiences.
• Demonstrated ability to think strategically and develop long-term plans that drive business results.
• Strong organisational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• A creative mindset with the ability to generate innovative ideas and campaigns.

• A key leadership role with high visibility and impact
• Competitive salary and performance-based bonus
• Flexible working environment (hybrid or remote)
• Opportunities for continuous learning and career development
• A collaborative, inclusive, and inspiring work culture
• Access to top-tier clients and innovative projects