Head of Digital

We are seeking a highly motivated and experienced Digital Lead to spearhead our digital marketing efforts. The ideal candidate will possess a strong understanding of all facets of digital marketing, including social media, paid media (PPC, display, etc.), SEO, content marketing, email marketing, and analytics. This role requires a strategic thinker with exceptional leadership, communication, and analytical skills, capable of managing a team of digital specialists, collaborating with cross-functional teams, and driving impactful results.

• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• Identify target audiences and develop digital campaigns to effectively reach and engage them.
• Oversee the execution of all digital marketing activities, ensuring alignment with brand guidelines and industry best practices.
• Stay abreast of emerging digital trends and technologies, identifying opportunities to innovate and enhance performance.
• Lead, mentor, and motivate a team of digital marketing specialists (social media, paid media, SEO, etc.).
• Conduct performance reviews, provide constructive feedback, and identify training and development needs.
• Serve as the primary point of contact for clients on digital marketing initiatives.
• Build and maintain strong relationships with key stakeholders across the organization.
• Present digital marketing strategies, plans, and results to clients and internal stakeholders.
• Track and analyse key performance indicators (KPIs) across all digital channels.
• Generate regular reports on campaign performance, providing insights and recommendations for optimization.
• Utilize data and analytics to inform strategic decision-making and drive continuous improvement.
• Develop and manage the digital marketing budget.
• Ensure efficient allocation of resources to maximize ROI.
• Track and report on budget utilisation.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with at least 2 years in a leadership role.
• Proven track record of developing and executing successful digital marketing campaigns.
• In-depth knowledge of social media platforms, paid media channels, SEO principles, content marketing best practices, and email marketing strategies.
• Strong analytical skills with experience in using web analytics tools (e.g., Google Analytics).
• Excellent communication, interpersonal, and presentation skills.
• Ability to work independently and as part of a team.
• Strong project management and organizational skills.
• Experience with marketing automation tools is a plus.

• A key leadership role with high visibility and impact
• Competitive salary and performance-based bonus
• Flexible working environment (hybrid or remote)
• Opportunities for continuous learning and career development
• A collaborative, inclusive, and inspiring work culture
• Access to top-tier clients and innovative projects