Australia 
Saudi Arabia 
Qatar 
Lebanon 
India 
ELEVATING A BRAND TO NEW HEIGHTS
A Mountain-Top Challenge to Drive Engagement
At the start of the 2024 ski season, the brief was to boost visitor numbers at the Mzaar Ski Resort. The challenge was to create a premium brand activation that would resonate with ski enthusiasts by incentivising them to reach the highest peak, aligning with Audi’s sophisticated image.
An Integrated Activation with a Premium Incentive
We placed a prominent Audi-branded frame at the 2465m summit, creating a key visual and photo opportunity. The campaign’s main draw was the incentive for skiers who reached the top: the chance to win a free test drive of the Audi e-tron GT.
